I only went in to pay for gas and then I saw these. THEY definitely caught my eye. They’re unusual, colorful and they list curious flavors.
Rap Snacks consists of various flavors of popcorn, potato chips , cheese puffs, fries. Of course I had to try them. I didn't concern myself with the caloric content.
I tried the Cardi B Honey Dripped Popcorn because a Facebook friend, P.P. said it was good. Also, I like Cardi B's quick wit and humor though I've never listened to her music. After pouring the popcorn into a bowl it yielded about 2 cups of popcorn. The flavor was just the right amount of salty and sweet. It had a light yellow coloring.
Flavors include jalapeño, honey, barbeque, ranch, cheese, habanero, jerk and sour cream, all mixed in a variety of ways. The snacks retail at $1.49 / 2.75 ounces
The marketing idea of placing pictures of rappers on the bags is a great concept in more ways than one.
Who's the brain behind this idea?
James Lindsay is the CEO of Rap Snacks. After working for other companies he decided to venture out on his own. He'd had numerous successful food businesses before teaming with Universal Records in a project featuring rap artists on his snack foods.
Lindsay began in 1994 selling his snacks under another name through a distributor. He sold out of 800 cases in 2 hours. The snacks were 25 cents a bag. Successful, but the business plan needed tweaking. After a five year hiatus James Lindsay came back with larger bags of the snack, more flavors and a deal with Universal Records to feature their rap artists on bags of his Rap Snacks.
You can find a list of the various rap artists and their flavors